Since 5-6 weeks my two youngest kids are playing a game when we are driving: the first to spot a yellow car, everything driving on the road is eligible as long as it is predominately yellow, is to yell “Qubi”. In the beginning the first to yell was allowed to slap the other(s) as well. Who made up this silly game I do not know, probably they copied it from other kids. They even play the game when they are alone. After some hazardous moments as a result of slapping the driver by lack of their siblings we took some parental corrective action to at least stop the slapping. Silly game.
But after all these weeks a strong trend emerges. Yellow is used by trucks, and company mini vans, by emergency services and ONLY by the category of the smallest cars on the road. I wonder how this mass psychology works? Why would size and colour be correlated so strongly, as in no exeption, in case of yellow? Would this hold for other colours too? Is it a country specific issue maybe?
“Yellow cars are always petit”
The only exception I noticed was not even on the road but in the movies. I joined two of my kids to see a movie in town, just part of the holiday fun. The cinema changed the run-times of the movie from the previous day so we could not see my adolescent kids favorite film “The dawn of the Apes”. They decided to see “22 Jump Street” instead. (NB I will spare you my review of this “waste-of-my-time-movie”.)
Somewhere in the movie a yellow Lamborghini Diablo is used to race from a beach to a hotel, or something. With the first spotting I could not help to hear myself yell “QUBI!!!!” (NB I did not slap my kids)
My question now is: “Could the psychology behind the purchase of yellow super-cars be the same as with the buyers of the small cars?”